Please scroll down to read a message from Jamie Lawson, Artistic Director of Theatre Alliance…..

THEATRE ALLIANCE HOMECOMING CAPITAL CAMPAIGN

Help us raise money to complete the renovations to our new space!

So far we have raised roughly $1,138,000 towards our $1,500,000 target!

CLICK HERE TO DONATE ONLINE TO OUR CAMPAIGN!

Created using the Donation Thermometer plugin https://wordpress.org/plugins/donation-thermometer/.$1,500,000Raised $1,138,000 towards the $1,500,000 target.$1,138,000Raised $1,138,000 towards the $1,500,000 target.76%

Dear Theatre Alliance Patrons, Donors, and Volunteers:

These are trying times for our world, for our nation, and for our community. We hope this message finds you and yours well and staying healthy.

As the COVID-19 situation develops hourly, the changes that affect our day-to-day lives follow suit. With all of that in mind, I want to go through Theatre Alliance’s scheduled events and tell you where we stand with them.

Evita – We are postponing “Evita.”  It is such a beautiful show, and we cannot WAIT for you to see it!  We hope to stage it in May, once the suggested assembly limitations are slated to be lifted.  Brown Paper Tickets will be issuing refunds, unless you choose to donate your ticket purchase to the theater. For tickets purchased through our box office or phone reservation line, please call (336) 723-7777. Again, please consider donating your ticket price to Theatre Alliance.

“Joyride!” Season Reveal Event – We are cancelling this event.  In addition, since we don’t know what the next few months hold in store for assembly permissions, we are holding off on the announcement of our new season altogether, as we may need to alter some programming. Thank you to those performers who were assisting me with this project.  I appreciate your willingness to help!  Brown Paper Tickets will be issuing refunds for this event, unless you choose to donate your ticket purchase to the theater. For tickets purchased through our box office or phone reservation line, please call (336) 723-7777. Again, please consider donating your ticket price to Theatre Alliance.

Our TBA reading for April 3 has been cancelled.

Our Mega-Auditions for April 4 are being postponed until after our “Joyride!” season has been revealed, which is delayed, as aforementioned.

Something’s Wicked This Way Comes, slated for April, has been cancelled.  This is our first time cancelling a mainstage show, and it was a difficult decision for us.   We were asking permission to live stream the show when the White House announcement came to limit assembly to ten persons (down from 50 persons, requested by N.C. Governor Roy Cooper, which was reduced from the original 100 persons).  As the Cast is close to 20 people, we are foregoing the streaming option, were we even granted permission to do so.  I apologize to our Cast for this production for this inconvenience. Brown Paper Tickets will be issuing refunds, unless you choose to donate your ticket purchase to the theater. For tickets purchased through our box office or phone reservation line, please call (336) 723-7777. Again, please consider donating your ticket price to Theatre Alliance.

Community Yard Sale for April 25—As this event is outside, we are tentatively keeping it on the schedule and plan to space tables a safe distance from each other. We will keep you apprised, as we get closer.

Urinetown, slated for May, will be re-scheduled, once we can determine when we can perform “Evita.”  Brown Paper Tickets will be issuing refunds for this event, unless you choose to donate your ticket purchase to the theater. For tickets purchased through our box office or phone reservation line, please call (336) 723-7777. Again, please consider donating your ticket price to Theatre Alliance.

SixPix holders for the 2019-2020 season:  We will discuss options with you for your existing SixPix when we are once again able to resume scheduling productions.

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“So, where do we go from here?” to paraphrase “Evita.”  Here are our plans while we are shuttered to assembly.

We are forging ahead on with our “Homecoming” Capital Campaign. We realize many people may be struggling financially during this difficult time, and our hearts go out to them.  However, if you are in a position to give, we would appreciate your support.  You may donate here. The sooner we acquire the finances, the sooner we can get into our new space and become a vibrant part of the downtown arts scene!  Please follow us on Facebook, Instagram, and Twitter, and sign up for our mailing list, which you can also do on our website!  It’s important that we can communicate with you—now, more than ever!

We continue to relocate our scene shops to our new facility.  We have people working solo or in small groups under 10 to make use of this unrequested downtime to expedite our move from these spaces to save us money and time in the future.

We are currently seeking permission for some very small cast shows to live stream an event or two while we are dark.  (“Dark” is theatre lingo for “not performing for an audience.”)  It is uncertain if these will be Pay-Per-View or “please donate as you can” events, but, either way, we hope you will join us.  We miss you!  More details will follow as we form these events, in an effort to have some hope of income during our non-assembly months.

Speaking for myself, I am extending an offer to infirm or incapacitated Theatre Alliance patrons who may be quarantined to preserve their health, yet still have needs that they cannot access, such as groceries or medicine.  If you have such a need, I will be glad to deliver what is needed to your doorstep after 5 PM (work hours), as long as I am able.  It is one way that I can still serve the community that supports Theatre Alliance during this time.  Please contact me at thissideofoz@triad.rr.com

If there is any good that can come from this recent blow and disruption to our society, it may be that we, as a world, come to realize how delicate life is and how many wonderful things we take for granted every single day.

The power of education…

The liberty to have meaningful work…

The joys of communion and gathering with friends and family…

The laughter of those who share common interests with you…

The freedom to travel as we choose, without restriction…

The need for live art…

Humans have a desire and a need to communicate.  Prehistoric dwellers didn’t write on those cave walls because rock carving was oh-so-fun.  We must share our experiences.  We must share our emotions. We have stories to tell.

At Theatre Alliance, we can’t wait to get back to telling you stories and sharing the human experience.  It is a privilege and a necessity to share our art with you…for you. With your ongoing support, we will have many more laughs and tears to share together.  Stay safe and well, until our curtains part again!

See you at the theater!

Sincerely,

Jamie Lawson
Artistic Director

Theatre Alliance News
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Getting Here

  • Location
    Theatre Alliance is located at 1047 Northwest Boulevard, Winston-Salem NC 27101 in the white brick building which also houses Hops Burger Bar.
  • Parking
    Parking is available in front of the theatre or in the adjacent parking lots.
    Our patrons are still allowed to park in all of the places that they have in the past. The HOPS parking signs do not mean that they have exclusive access.
  • BOX OFFICE and TICKETING POLICY
    Note: Purchasing tickets constitutes acceptance of the box office policies listed on this page

    Online/phone orders will be accepted up to four hours before curtain for each performance. Credit card and transaction fees will apply to online/phone purchases.

    Unless specified otherwise, ticket prices are $18, including state and local taxes.  There is an additional fee (charged by Brown Paper Tickets) for online purchases.  We offer $2 discounts for students, seniors (62+), and groups of 10 or more.  There is a limit of one discount per ticket (in other words, a group of 10 seniors will only receive one $2 discount per person).

    Due to limited seating, THEATRE ALLIANCE is unable to accept reservations without a ticket purchase or Flexpass reservation. Ticket purchases are non-refundable.

    Although you can always buy at the door at the time of the performance if seats are available, it is HIGHLY RECOMMENDED that you reserve your ticket purchases in advance, as seating is limited and choice seats/performances tend to go fast.

    Non-season members may make reservations at any time with a credit card on a secure website provided by our online ticket service vendor (Brown Paper Tickets). Credit card and transaction fees apply.

    If you prefer to buy tickets over the phone, please call 800-838-3006, any day, any hour to speak to a live ticket representative.

    Pre-show sales end 4 hours before curtain time.

    Please note that, even if sales are closed, we will sell tickets at the door, if available, 30 minutes before each performance is scheduled to begin.

    Online ticket transactions will receive an email confirmation upon completion of each transaction.

    Unless we cancel a show/performance, purchased tickets are not refundable. If you wish to exchange your tickets for a different performance of the same production, we will try to accommodate you based on availability, provided that you call us at 336-723-7777 at least 4 hours before the performance for which you have reservations. If this is not possible, please consider your ticket purchase a tax deductible donation. We will send you a letter to that effect upon request.

  • Cancellations
    In the event of the cancellation of a show or a particular performance of a show (e.g., due to bad weather), please contact Brown Paper Tickets for a refund if you purchased the ticket online or through the 1-800 call center. If you purchased tickets directly from Theatre Alliance at the box office, please contact us at 336-723-7777 to arrange for a refund due to our cancellation.
  • Special Accommodations
    Brown Paper Tickets is unable to accommodate seating for patrons who require use of a wheelchair or scooter instead of a fixed seat. To arrange special needs seating, please call 336-723-7777, our local phone number, and leave a message.  By working directly with you, our box office can ensure that our patrons with disabilities, and their guests, are well-served.

Copyright 2018   Winston-Salem Theatre Alliance     Box Office & Information: 336-723-7777