Take a ride on The Christmas Schooner! The whole family will enjoy this heart-warming story of the first Christmas tree ship and the family who risked their lives to fill Chicago with the Christmas spirit. This critically acclaimed musical features a powerfully moving story and an exquisite score of both original music and traditional holiday favorites.

Based on the historic Great Lakes voyages of Christmas tree ships during the late 1800s and early 1900s, The Christmas Schooner tells the true story of a Michigan shipping captain who braves the deadly winter weather to bring Christmas trees to homesick German-American families in turn-of-the-century Chicago. His voyages become a yearly tradition, despite his wife's misgivings – until a fateful voyage makes her realize the true importance of his mission.

A timely and stirring tale of love and loss, The Christmas Schooner reminds us of tradition, family and responsibility

All performances will be outside at Theatre Alliance’s original venue: 1047 W Northwest Blvd, with free parking. Seating begins 30 minutes prior to showtime.

Lawn Seating: Maximum 50 attendees ($25 per guest—must bring own chair, blanket, tent, umbrellas, etc)


Reservations via
Theatre Alliance Box Office (Inquiries Only): 336-723-7777

Homecoming Capital Campaign Update

Dear Patron,

We live in turbulent times. First and foremost, we hope you and your loved ones are healthy, safe and weathering the restrictions as best as possible. Second, we want to update you on the Homecoming Capital Campaign.

The pandemic has had a major impact on most sectors of our economy, but it has struck governments, the hospitality industry and arts organizations particularly hard. It interrupted our campaign. We have two major asks outstanding, but other activity has ceased. The decrease in governmental sales tax revenues has resulted in our asks of $100,000 each of the state, county and city governments netting only the $10,000 contributed by Forsyth County last year. That situation is unlikely to change in the short run. That is the bad news. The good news is that our all-volunteer structure means we have minimal expenses, mainly the rent on our Northwest Boulevard building. And the even better news is that we have raised a total of $1.25M of our $1.5M goal!

Significant Progress Achieved

That fundraising success has enabled us to continue moving forward on the 650 W. 6th Street project. Activity over the last few months has included the following:
  • We held a matching gift challenge for Annual Giving in May and raised $40,000 in one month, our entire yearly goal, and added 100 first time donors
  • We met with our Truist bankers and they extended our interest only loan for an additional year
  • We hired a general contractor who completed the necessary internal demolition and is working with the electrical, plumbing and HVAC contractors to complete specs for the new theatre.
  • We ordered two 50 foot steel beams needed to remove blocking columns in the theater space.
  • We finalized the design of the new theatre (drawing attached) with 166 seats (186 maximum capacity if no handicapped seating is required) and placed the order for the seats.
  • We vacated our current home on Northwest Boulevard and engaged a commercial real estate firm to try to sublet the space between now and when our lease expires in August 2021.
In short, we are on track to open the new theater (COVID-19 permitting) early in 2021!

Ladies and Gentlemen, Please Take Your Seats!

We remain committed to achieving our $1.5M goal. One of the ways we will do that is to offer seats inscribed with a donor’s name on a brass plate on the arm. Suggested minimum donations -- tax deductible -- are $1500/seat for the first five rows center, $1250 for the first two rows left and right and $1000 for all other rows. If you are interested in dedicating a seat please contact our Treasurer Susan Robinson at or at 336-723-7777.

Thanks for your past generosity to Theatre Alliance. We look forward to hosting you in our new home!

Bob Ihrie & Maureen Ihrie

Homecoming Campaign Co-Chairs

ta seats
Theatre Alliance’s Summer Season Guidelines

If you or a member of your party is experiencing a fever, coughing, shortness of breath, or any other COVID-19 symptoms, please remain home and call us at 336-723-7777. We will make every effort to accommodate you at another show or issue a full refund. The success and future of our Summer Season rely on the honest participation of our Volunteers and our Guests. Thank you for being a part of it!

For your safety and for the safety of others, MASKS ARE REQUIRED while viewing the show, unless you are enjoying snacks. Our Performers will wear face shields during the performance and will practice social-distancing while onstage. Our Front-of-House Volunteers will be wearing masks as they serve you.

Coolers of outside beverages and snacks/food are fine, but please, no alcoholic beverages or illegal substances. Trash and recycling receptacles will be provided; please utilize to keep our new space clean!

Sunscreen and bug spray are suggested, if you are sensitive to natural surroundings. Handheld umbrellas may be useful, in the event of a brief shower.

No firearms or weapons of any kind are allowed onsite.

Smoking is permitted only at the designated area. If there is rain prior to the performance, we will post cancellation on our Facebook page. Volunteer availability and time permitting, we will also send out an e-mail blast.

If there is rain during the performance, we will stop the show for 15 minutes. If the rain subsides within 15 minutes, we will continue the show after we dry the stage and reset sound equipment. We will distribute plastic tarps (must be returned) for Guests who are seated directly on the ground. If the rain continues beyond 15 minutes, we will cancel the performance, and if Guests desire to reschedule or wish a refund, they can call us at 336-723-7777.

Theatre Alliance appreciates our Guests’ willingness to go on this new venture with us! As always, we appreciate your support of live theatre!

Getting Here


  • Location
    Theatre Alliance LEGACY VENUE is located at 1047 Northwest Boulevard, Winston-Salem NC 27101 in the white brick building which also houses Hops Burger Bar.

    Theatre Alliance NEW VENUE is located at 650 W Sixth Street, Winston-Salem NC 27101

  • Parking
    Parking is available in front of the theatre or in the adjacent parking lots.
    Note: Purchasing tickets constitutes acceptance of the box office policies listed on this page

    Online/phone orders will be accepted up to four hours before curtain for each performance. Credit card and transaction fees will apply to online/phone purchases.

    Unless specified otherwise, ticket prices are $18, including state and local taxes.  There is an additional fee (charged by Thundertix) for online purchases.  We offer $2 discounts for students, seniors (62+), and groups of 10 or more.  There is a limit of one discount per ticket (in other words, a group of 10 seniors will only receive one $2 discount per person).

    Due to limited seating, THEATRE ALLIANCE is unable to accept reservations without a ticket purchase or Flexpass reservation. Ticket purchases are non-refundable.

    Although you can always buy at the door at the time of the performance if seats are available, it is HIGHLY RECOMMENDED that you reserve your ticket purchases in advance, as seating is limited and choice seats/performances tend to go fast.

    Non-season members may make reservations at any time with a credit card on a secure website provided by our online ticket service vendor (Thundertix). Credit card and transaction fees apply.

    Pre-show sales end 4 hours before curtain time.

    Please note that, even if sales are closed, we will sell tickets at the door, if available, 30 minutes before each performance is scheduled to begin.

    Online ticket transactions will receive an email confirmation upon completion of each transaction.

    Unless we cancel a show/performance, purchased tickets are not refundable. If you wish to exchange your tickets for a different performance of the same production, we will try to accommodate you based on availability, provided that you call us at 336-723-7777 at least 4 hours before the performance for which you have reservations. If this is not possible, please consider your ticket purchase a tax deductible donation. We will send you a letter to that effect upon request.

  • Cancellations
    In the event of the cancellation of a show or a particular performance of a show (e.g., due to bad weather), please contact Thudertix for a refund if you purchased the ticket online. If you purchased tickets directly from Theatre Alliance at the box office, please contact us at 336-723-7777 to arrange for a refund due to our cancellation.
  • Special Accommodations
    To arrange special needs seating, please call 336-723-7777, our local phone number, and leave a message.  By working directly with you, our box office can ensure that our patrons with disabilities, and their guests, are well-served.
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Copyright 2018   Winston-Salem Theatre Alliance     Box Office & Information: 336-723-7777