“Always…Patsy Cline” is more than a tribute to the legendary country singer who died tragically at age 30 in a plane crash in 1963. The show is based on a true story about Cline’s friendship with a fan from Houston named Louise Seger, who befriended the star in a Texas honky-tonk in l961, and continued a correspondence with Cline until her death. The musical play, complete with down home country humor, true emotion and even some audience participation, includes many of Patsy’ unforgettable hits such as Crazy, I Fall to Pieces, Sweet Dreams and Walking After Midnight…27 songs in all. The show’s title was inspired by Cline’s letters to Seger, which were consistently signed “Love ALWAYS… Patsy Cline.

Thursday, August 13, at 8:00 pm
Friday, August 14, at 8:00 pm
Saturday, August 15, at 8:00 pm
sunday, August 16, at 8:00 pm
Wednesday, August 19 at 8:00 pm
Thursday, August 20, at 8:00 pm
Friday, August 21, at 8:00 pm
Saturday, August 22, at 4:00 pm
Saturday, August 22, at 8:00 pm
Sunday, August 23, at 8:00 pm


All performances will be outside at Theatre Alliance’s original venue: 1047 W Northwest Blvd, with free parking. Seating begins 30 minutes prior to showtime.

Running Time: Approximately two hours with intermission


Directed by Jamie Lawson
Musical Direction by David Lane

Lawn Seating: Maximum 25 attendees ($25 per guest—must bring own chair, blanket, tent, umbrellas, etc)

Reservations via
Theatre Alliance Box Office (Inquiries Only): 336-723-7777
Theatre Alliance’s Summer Season Guidelines

If you or a member of your party is experiencing a fever, coughing, shortness of breath, or any other COVID-19 symptoms, please remain home and call us at 336-723-7777. We will make every effort to accommodate you at another show or issue a full refund. The success and future of our Summer Season rely on the honest participation of our Volunteers and our Guests. Thank you for being a part of it!

For your safety and for the safety of others, MASKS ARE REQUIRED while viewing the show, unless you are enjoying snacks. Our Performers will wear face shields during the performance and will practice social-distancing while onstage. Our Front-of-House Volunteers will be wearing masks as they serve you.

Coolers of outside beverages and snacks/food are fine, but please, no alcoholic beverages or illegal substances. Trash and recycling receptacles will be provided; please utilize to keep our new space clean!

Sunscreen and bug spray are suggested, if you are sensitive to natural surroundings. Handheld umbrellas may be useful, in the event of a brief shower.

No firearms or weapons of any kind are allowed onsite.

Smoking is permitted only at the designated area. If there is rain prior to the performance, we will post cancellation on our Facebook page. Volunteer availability and time permitting, we will also send out an e-mail blast.

If there is rain during the performance, we will stop the show for 15 minutes. If the rain subsides within 15 minutes, we will continue the show after we dry the stage and reset sound equipment. We will distribute plastic tarps (must be returned) for Guests who are seated directly on the ground. If the rain continues beyond 15 minutes, we will cancel the performance, and if Guests desire to reschedule or wish a refund, they can call us at 336-723-7777.

Theatre Alliance appreciates our Guests’ willingness to go on this new venture with us! As always, we appreciate your support of live theatre!

Getting Here


  • Location
    Theatre Alliance LEGACY VENUE is located at 1047 Northwest Boulevard, Winston-Salem NC 27101 in the white brick building which also houses Hops Burger Bar.

    Theatre Alliance NEW VENUE is located at 650 W Sixth Street, Winston-Salem NC 27101

  • Parking
    Parking is available in front of the theatre or in the adjacent parking lots.
    Note: Purchasing tickets constitutes acceptance of the box office policies listed on this page

    Online/phone orders will be accepted up to four hours before curtain for each performance. Credit card and transaction fees will apply to online/phone purchases.

    Unless specified otherwise, ticket prices are $18, including state and local taxes.  There is an additional fee (charged by Thundertix) for online purchases.  We offer $2 discounts for students, seniors (62+), and groups of 10 or more.  There is a limit of one discount per ticket (in other words, a group of 10 seniors will only receive one $2 discount per person).

    Due to limited seating, THEATRE ALLIANCE is unable to accept reservations without a ticket purchase or Flexpass reservation. Ticket purchases are non-refundable.

    Although you can always buy at the door at the time of the performance if seats are available, it is HIGHLY RECOMMENDED that you reserve your ticket purchases in advance, as seating is limited and choice seats/performances tend to go fast.

    Non-season members may make reservations at any time with a credit card on a secure website provided by our online ticket service vendor (Thundertix). Credit card and transaction fees apply.

    Pre-show sales end 4 hours before curtain time.

    Please note that, even if sales are closed, we will sell tickets at the door, if available, 30 minutes before each performance is scheduled to begin.

    Online ticket transactions will receive an email confirmation upon completion of each transaction.

    Unless we cancel a show/performance, purchased tickets are not refundable. If you wish to exchange your tickets for a different performance of the same production, we will try to accommodate you based on availability, provided that you call us at 336-723-7777 at least 4 hours before the performance for which you have reservations. If this is not possible, please consider your ticket purchase a tax deductible donation. We will send you a letter to that effect upon request.

  • Cancellations
    In the event of the cancellation of a show or a particular performance of a show (e.g., due to bad weather), please contact Thudertix for a refund if you purchased the ticket online. If you purchased tickets directly from Theatre Alliance at the box office, please contact us at 336-723-7777 to arrange for a refund due to our cancellation.
  • Special Accommodations
    To arrange special needs seating, please call 336-723-7777, our local phone number, and leave a message.  By working directly with you, our box office can ensure that our patrons with disabilities, and their guests, are well-served.
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Copyright 2018   Winston-Salem Theatre Alliance     Box Office & Information: 336-723-7777